In some industries, the way you share a file can have a big impact on how your client perceives you. That’s precisely the insight these three spots keyed in on. By equating file sharing with basic business etiquette, this three-spot series takes a humorous approach to sharing, while also positioning Citrix ShareFile as the defacto industry standard for the secure sharing, syncing, and storage of files.

We levered one agency to help us build out the strategy and foundation for the approach, then partnered with a local production team to make the magic all happen. The spots were featured in Adweek’s Agency Spy. They’ve racked up two million collective views on YouTube.

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