To most people, an eBook is something you download to read while relaxing on a beach. But for marketers, an eBook is an opportunity to give detailed insight into an area of expertise, enhance their reputation, and, most importantly, to generate new leads. While at Citrix, some of the most significant strides we made while creating this traditional content marketing format were to design them for digital consumption. This included building in simple animations, in-document, and external links, and big, bold graphics and data points.