ShareFile needed a brand level campaign to help us differentiate in the marketplace against a sea of competitors with similar features. Working with an agency partner, we created this series of fun file-sharing theatrics focused on what happens when file-sharing goes wrong, rather than right. Drama.
These two spots had a big impact. They ran in pre-roll on both YouTube and Hulu and were supported by a retargeting banner advertising program:
- 22% Increase in brand awareness
- 34% Increase of on-site time
- 51% Decrease in cost per lead