Citrix technology enables people to work anytime, anywhere. To showcase this, we worked with Aston Martin Red Bull Racing to plan a stunt that doubled as the ultimate digital workspace: 709 feet above the Miami skyline. While shooting this stunt, our internal Citrix creative team was responsible for capturing on-site interviews and b-roll to create a "making of" documentary to accompany the primary spot.

Citrix + Redbull

The final produced commercial below. This spot landed Citrix with earned media placements on a number of networks including the SportCenter Top 10.