In a joint partnership between SAS and Teradata, The League of Analytic Heroes was a customer marketing program recognizing analytics professionals as the superheroes they truly are. The program sought the best-of-the-best individuals, teams and companies – masters at integrating analytic solutions from SAS and Teradata to produce earth-shattering insights and business value. The program was born out of a need for both SAS and Taradata to understand better how their customers were using their software, and getting them to self nominate their stories was a simple way to gain direct access to their case studies.