Customer-centric marketing is a marketing approach designed around customer needs and interests. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and reliable data about customer behavior. And sometimes that means you need to in comedic talent to represent your Buyer Personas. The purpose of these videos was to demonstrate Sharefile’s versatile use cases and vertical strategy and connect Sharefile’s brand with potential customers across our main verticals and target audiences.