Our team was challenged to create a series of customer story videos speaking to the topic of using technology to manage and satisfy a growing workforce. We created a series of videos helping our audience understand (through the voice of a peer) the importance of choosing a technology vendor that can:
- Integrate well with other workplace technologies
- Simplify an extremely complex, growing environment
- Satisfy the experience of end users throughout periods of transition
Below are a few examples from our shoot at Citrix Synergy. Shooting on location in Atlanta allowed us to capture many customers during a short timeframe, but required us to do a strong job of preproduction before the event. Not only did this require the efforts of a third party production vendor, but a coordinated effort between the marketing team, product marketing team, customer reference team, and the events teams.