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ShareFile offers a free 30-day trial, and our team had data that showed that customers who logged in and added additional users were 3x more likely to convert to a paid account. Given that insight, we analyzed and redesigned the free trial email series that users received during their trial. The new email series walked users through a series of "5 Tips" to increase their active use in the trial and encourage them to convert. This email series generated a 28% increase in paid accounts over the first 90 days it ran.